KUALA LUMPUR — Johor Bahru's hotels, retail and food and beverage sectors saw spillover effects from Taylor Swift 's concert, a phenomenon generally referred to as"Swiftonomics", in Singapore last month. Taylor Swift performing the first of six shows for the Singapore leg of The Eras Tour at the National Stadium on March 2, 2024.
It also said hotels in Johor Bahru are already enjoying high occupancy rates of 80 to 90 per cent during normal weekends. RHB research expects the property sector to continue to be driven by positive news flow on potential infrastructure projects; active land transactions, and the influx of investments, especially in the data centre, green energy and manufacturing sectors.
Taylor Swift The Eras Tour
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