An app that allows users to create and share videos that blend elements of the physical and virtual worlds will be launched on Tuesday, with financing from James Murdoch and entertainment industry backers.
The app debuts within months of Facebook Inc. CEO Mark Zuckerberg popularizing the concept of a"metaverse." It has attracted investment from Murdoch's Lupa Systems, LiveNation Entertainment and longtime music executive Jimmy Iovine. Facial recognition is gone from the new version of Octi, which is now built around interacting with 3D virtual objects -"an after-thought" in the original that proved popular with users, Octi Chief Operating Officer Brian Biggott said in an interview.
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