Italian menswear innovator Nino Cerruti dies at 91

Nino Cerruti, the Italian fashion designer credited with revolutionising menswear in the 1960s and who gave Giorgio Armani his first fashion break, has died, Italian media reported Saturday . He was 91.

Cerutti inherited the family business, based in the city of Biella in the Piedmont region, at age 20 upon his father's death in 1950. He launched his first menswear company, Hitman, in 1957 near Milan, dedicated to creating sartorial elegance on an industrial scale and becoming part of the nascent men's ready-to-wear sector.

In 1967, Cerruti founded the luxury menswear fashion house Cerruti 1881 in Paris, then the international fashion capital, while maintaining production in Italy. The softened silhouette, use of colors and the attention to both innovative design and tradition won clients like French film star Jean-Paul Belmondo. Soon, Cerruti was in demand in Hollywood, with his designs worn on and off screen by such stars as Michael Douglas, Richard Gere, Jack Nicholson and Robert Redford.

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