Investments made good: the Feng Ming way

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The engineering company expands its idea of the philosophy of giving to not only benefit the community it engages, but also itself. Read more at straitstimes.com.

Having been in the building and construction industry for over three decades, infrastructure builders Feng Ming Construction has always held the traditional view that corporate giving is a form of goodwill, and believed in expecting nothing in return.

For example, when Feng Ming was revamping its safety initiative, it considered a simple giving initiative involving the giving of data cards to its team of 200 migrant workers. The gift was a gesture of appreciation to its staff that also served the purpose of reminding them of their families back home. The company wanted to reinforce this familial bond to promote the safety culture within the company.

With the experience in the CoG Fellowship, Feng Ming was able to change its mindset and take its first steps towards a strategic and sustainable approach to corporate giving. While awarding the scholarship is an act of goodwill, it can also be regarded as an aspect that brings about measurable benefit, in terms of reducing training and hiring hours, when the recipient begins a career in the industry. This is because scholarships are only awarded after candidates go through a rigorous screening process and the recipient has already undergone on-the-job training during the induction period.

 

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