Celebrity sisters Kim Kardashian and Kylie Jenner were some of the most vocal users to have posted messages on social media this week calling for the company to"make Instagram Instagram again" and stop trying to be like TikTok.
"Lets go back to our roots with Instagram and remember that the intention behind Instagram was to share photos, for Pete's sake," the petition read. Changes included playing up short-form video, displaying it full-screen the way TikTok does, and recommending posts from strangers. Mosseri argued that the shift to more video would happen even if the service changed nothing, as users increasingly share and seek video snippets.
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