Indian 'granfluencers' take Instagram by storm with sex education, knitting lessons

12/6/2022 7:30:00 AM

Indian 'granfluencers' take Instagram by storm with sex education, knitting lessons

Indian 'granfluencers' take Instagram by storm with sex education, knitting lessons

Entering the multibillion, youth-obsessed influencer marketing industry is a dark horse: senior citizens. In India, many have taken their interests and values to Instagram, amassing followings of hundreds of thousands. They address everything from fashion to sex education, smashing stereotypes with novel content, with the most popular ones being those with compelling stories. The rise of these Indian ‘granfluencers’ mirror...

In India, many have taken their interests and values to Instagram, amassing followings of hundreds of thousands. They address everything from fashion to sex education, smashing stereotypes with novel content, with the most popular ones being those with compelling stories.

“Almost a decade ago, I weighed over 100kg and needed assistance even to stand up,” Mohan said. “But I decided to turn my life around by getting fitter and healthier. My transformation has brought me many opportunities to model and even act in films. I’m also a successful motivational speaker. Life’s never been better.”

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