India proposed banning flash sales on e-commerce websites and said on Monday their affiliate entities should not be listed as sellers on their platforms, in a proposed tightening of rules that could hit Amazon and Walmart's Flipkart.
Under the stricter proposals, e-commerce companies in should not hold flash sales in India. There are hugely popular during festive season, but have faced anger among offline sellers who say they cannot compete with the deep discounts online. Foreign e-commerce players must not make direct sales to consumers, and can only operate a marketplace for sellers.
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