India asks its citizens to cut fat, salt and sugar intake

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But this is not easy to do, amid widespread promotion of processed and ultra-processed foods.

The revised dietary guidelines have been widely welcomed in India, which is witnessing a rapid growth in diseases such as diabetes.

The solution? Food delivery apps with competitive offers that allow Mr Saini, a self-confessed “foodie”, to indulge in various cuisines, including Italian, Chinese and north Indian. Key advisories include minimising the consumption of food high in fat, sugar and salt, and restricting the intake of ultra-processed foods such as instant noodles and ready-made packaged meals.There are some unexpected guidelines too, such as the need to stay away from protein supplement powders that often contain added sugar and additives such as artificial flavouring.

Dr Arun Gupta, the convener of Nutrition Advocacy in Public Interest , a think-tank that focuses on nutrition-related issues, said that Indians – both rich and poor – were being misled by promotional campaigns into consuming unhealthy food. One of the key suggested checks in that action plan is to regulate the advertising, marketing and promotion of unhealthy food, to cut down their consumption.

The goal of the Label Padhega India campaign is to raise awareness about unhealthy ingredients in food products, which are buried in fine print on their packaging.Mr Himatsingka said that if more Indians read food labels attentively, they would become more aware of what they were consuming, adding pressure on companies not to “falsely market themselves” and to use better quality ingredients.

 

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