A clock that looks like a jellyfish. A levitating disc of watch components. A small fighter jet that tinkles the Star Wars theme like a music box. Those who aren’t familiar with the fantastical machines and collaborations of independent watch brand MB&F will think the new retail space that recently opened on the ground floor of the Raffles Hotel Arcade is an art gallery — or aMB&F Lab at the Raffles Hotel in Singapore.
The watchmaker has opened its very first MB&F Lab, a retail concept intended to be more than just a watch boutique; it is also a space to showcase kinetic and mechanical art pieces that were co-created with those who share the same vision of play and wonder. Designed by architecture studio Voltige and launched in partnership with The Hour Glass, the Lab beckons passersby with its crisp, white theme, futuristic domed glass displays and a large, reflective blue lens on its main wall.
The MB&F Lab is actually a scaled down version of the brand’s M.A.D.Gallery, which first opened in 2011 in Geneva and was followed by three more in Dubai, Hong Kong and Taipei respectively. The Galleries are large enough to display some 30 “Mechanical Art Devices”, while the Lab here will have only a small selection that will rotate every few months. Still, the current pieces on display are pretty impressive.
Michael Tay, group managing director of The Hour Glass and Maximilian Busser, founder and creative director of MB&F, at the new MB&F Lab Singapore. This long-term partnership with The Hour Glass is one of the main reasons Singapore became the first to host an MB&F Lab. Busser first arrived in Singapore in November 2005 with only a design of what will become MB&F’s first watch, the HM1. “Mike was one of the first retailers who believed in me,” he said. And now, Singapore actually has the largest community of MB&F collectors in the world.
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