In SoftBank slides, tofu, a goose and unicorns underpin sales pitch

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A chastened Masayoshi Son summed up SoftBank Group Corp's record US$13 billion operating loss on stage this week with a striking image: unicorns ...

A chastened Masayoshi Son summed up SoftBank Group Corp's record US$13 billion operating loss on stage this week with a striking image: unicorns tumbling into the"valley of the coronavirus".

Son's presentations are more akin to the performances of Apple Inc co-founder Steve Jobs than the data-dense displays common in corporate Japan, with slides becoming an enduring part of the chief executive's sales pitch.While striking some observers as comical, the images, mixed with charts showing free cash flow and dividend policy, often outline central tenets of the businessman's thinking.

"How rare is that in a leadership communication in Japan?" said public relations consultant Bob Pickard, who advises CEOs. Such images play a major role in driving news coverage and chatter on social media, he said.

 

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