Illegal streams, merch bonanza: Squid Game craze hits China

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As Squid Game became an international hit, China's ever-nimble manufacturers raced to tap into demand, with products – including the bright pink uniforms and eerie masks worn by anonymous guards – popping up across Taobao.

The dystopian South Korean thriller has become the most popular Netflix series launch ever, the streaming giant said Tuesday, but it is unlikely to pass China's censors because of its brutally violent content.

Squid Game features a group of society's most marginalised and indebted people who are forced to compete in a series of children's games until all participants are dead except one. The "winner" gets $38 million. He had never heard of the show when a customer asked last month if he sold the masks — a plain black full-faced covering printed with squares, triangles or circles.

The piracy problem is so widespread that South Korea's ambassador to China, Jang Ha-sung, recently told a parliamentary audit that he had asked Chinese authorities to take action.

 

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