Hyphens Pharma revs up digital push amid Covid-19

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Hyphens Pharma revs up digital push amid Covid19

The third segment is proprietary brands, which contributed 15 per cent of revenue in 1Q. The latter involves the development, contract manufacturing, and sale of Hyphens' own products. The company has two skin health brands, Ceradan and TDF, and a supplement brand called Ocean Health.

And, with restrictions on physical meetings during the Covid-19 outbreak, Hyphens has continued to engage its medical professional customers via video conferencing. In the last five years, Hyphens has reported a compounded annual growth rate of 11.1 per cent for its revenue and 6.3 per cent for its profit after tax.

The company is also growing its product catalogue. For instance, the firm is preparing to launch a Ceradan-branded hand lotion sanitiser that kills germs while protecting skin from alcohol's drying effect. "We have market know-how - we identify the problem, what is the job to be done - but we need our product, so I think partnering with A*Star is ideal for us to leverage their deep technical expertise to come up with solutions that are market-appropriate," said Mr Lim.

 

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