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How TikTok is rewriting the world

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NEW YORK — Hello, person who is, statistically speaking, a human adult aged approximately “millennial” to “boomer”. The analytics suggest a high likelihood that you’re aware there is an app named TikTok, and a similarly high likelihood that you’re not totally sure what it’s all about. Maybe you asked someone younger in your life, and they tried to explain and possibly failed. Or maybe you’ve heard that this new, extraordinarily popular video app is “a refreshing outlier in the social media universe” that’s “genuinely fun to use”. Maybe you even tried it, but bounced straight out, confused and sapped.

 

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