Hollywood saves India's PVR Inox as Bollywood bombs at box office

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BENGALURU : International cinema helped India's biggest movie operator PVR Inox post a rise in first-quarter revenue as Hindi films failed to bring moviegoers to theatres.A struggling Hindi film industry, known as Bollywood, coupled with the popularity of streaming services, has made it difficult for trad

BENGALURU : International cinema helped India's biggest movie operator PVR Inox post a rise in first-quarter revenue as Hindi films failed to bring moviegoers to theatres.

The company said the June quarter witnessed a muted start, with limited releases in Hindi, but saw the highest number of Hollywood movies since the pandemic. This helped the firm log a more than 30 per cent jump in revenue from operations to 13.05 billion rupees. PVR Inox, in its second quarter as a merged entity, posted a net loss came of 816 million rupees compared with a loss of 3.33 billion rupee last quarter.

This came on the back of rising expenses with increased spends on food and beverages and heightened movie exhibition costs.

 

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