A brewer has created a virtual beer to highlight the extremes businesses will go to to grab a slice of the next big thing - the metaverse.
The metaverse does not yet exist but many believe people will one day spend their time in inter-connected virtual worlds, accessed via a VR headset.The mock launch - to which real journalists were invited - took place in a virtual brewery in Decentraland - a virtual world owned by its users.
The hype around the metaverse began when Facebook rebranded to Meta in October last year and Mark Zuckerberg outlined his vision of inter-connected virtual worlds where people would work and play.In December, Nike bought virtual shoe company RTFKT for an undisclosed sum, saying it would help it "serve athletes and creators at the intersection of sport, creativity, gaming and culture".
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