Harvey Norman boss on what Singaporeans have been stocking up on

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As Harvey Norman Asia celebrates its 20th anniversary in Singapore, its managing director Kenneth Aruldoss takes stock of what Singaporeans have been buying for their homes during the pandemic.

With the scarcity of land and sky-high property prices, it’s no wonder that Singaporeans are obsessed with their homes.

Harvey Norman’s 2001 entry into Singapore was marked by the opening of its flagship superstore at Millenia Walk. The massive 100,000 sq ft space, sprawled over three floors, set a new milestone in redefining the retail experience, drawing throngs of shoppers weekend after weekend.

The circuit breaker period, which lasted from April 2020 to June 2020, and which saw retail shops completely shuttered for months, was no doubt one of the toughest challenges retailers had ever experienced.Are more expensive ergonomic office furniture better for your wellbeing? “There are many ways customers choose to interact with our brand so we need to ensure all these touch points can serve the customers well, providing them a seamless omni-channel experience. We included QR codes on our price tickets in-store so customers can instantly find out more details about the product.

More people took up baking, so they’re splurging on baking appliances such as stand mixers. They’re also doing more home-cooking, so the demand for multi-door, side-by-side and bigger capacity fridges, and for microwave ovens, especially with grill functions, has increased. Of note also, is the trend for shrinking apartment sizes dovetailing with the rise in the numbers of singles. As such, people have been buying more multi-function appliances, such as multi-cookers that can cook, steam, bake, and grill; kitchen mixer machines; and vacuum handsticks with both vacuum and mop functions, as well as modular sofas, which allow flexibility for home owners to shift things around without compromising looks and style.

 

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