Gucci's magical fashion show in a castle, attended by Dakota Johnson and Elle Fanning, features theatrical looks rooted in real life

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At the beginning of the Covid-19 pandemic, Gucci — along with most luxury brands — relied on digital tools to show its collections. Now, the brand's creative director Alessandro Michele is embracing real-life events again, opting for destination shows in unexpected locations. In November 2021, he paid homage to silver-screen glamour with a spectacular show in Los Angeles, in the...

Models walk the runway during Gucci’s Cosmogonie show, which was held at Castel del Monte, in the southern Italian region of Puglia.At the beginning of the Covid-19 pandemic, Gucci — along with most luxury brands — relied on digital tools to show its collections.

Michele also returned to Milan Fashion Week in February with a blockbuster show, attended by a heavily pregnant Rihanna, featuring the brand's collaboration with Adidas. The medieval castle, which dates back to the 13th century, is an amalgam of elements from Northern Europe, the Islamic world and classical antiquity, reflecting Michele's magpie sensibility.

He envisioned the show, which took place slightly after sunset under a full moon on a cool evening, as a "rave", adding that in spite of the solemn and magical aura of Castel del Monte, his clothes always reflect real life. Thumping techno tunes juxtaposed with ethereal instrumental music provided the appropriate soundtrack for a collection that featured disparate outfits such as lavishly embellished denim separates, regal velvet gowns with voluminous capes, and shimmering dresses that made the wearer truly shine, as Michele himself puts it.

"It was so romantic and beautiful and the music was gorgeous," said Fanning after the show. "The clothes were so stunning. Alessandro is a creative genius and as an actor, I find that he really creates characters. Each model has their own personality."

 

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