BERLIN: International sports federations must adapt to the rapid transformation in world sport, including growing athlete autonomy, or risk losing control of the industry, a report said on Thursday.
It said world sport, affected by rapid urbanisation, population growth and scarce resources among others, was also being reshaped by an increase in athletes' autonomy, private investment and digital media as well as powerful athletes operating almost as commercial entities. "We believe the results will help international federations better understand, anticipate and react to the changes and trends confronting them. In fact, some of the outlined future scenarios may serve as a wake-up call."Recent doping and corruption scandals have hit major federations, including that of football and athletics among others, while Russia saw its own major doping affair following the 2014 Sochi Winter Olympics, compromising the credibility of anti-doping efforts.
On Wednesday, German athletes scored a major victory over the International Olympic Committee, earning more advertising rights during the Olympic Games following a German Cartel Office decision.
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