- Arta Finance, a fintech that aims to replicate the family office experience for a wider audience through artificial intelligence, debuted on Wednesday with $90 million in funding from investors who include Betsy Cohen and former Google chief Eric Schmidt.
While family offices cater to those with hundreds of millions in assets, Arta is targeting those with $100,000 to several million dollars in investable assets, Sengupta said. BNY Mellon's Pershing will serve as Arta's broker and custodian and offer credit lines to eligible investors.
Source: News Formal (newsformal.com)
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