REUTERS: Alphabet Inc's Google, the largest U.S. digital advertising platform, is facing increased competition from sites where people purchase products and places thought to be safe from potentially offensive content, advertising buyers say.
Baxter said in an interview that clients are starting to pivot and move ad dollars from platforms where people search for products to places like Amazon Inc, where they are making the purchase, in order to be closer to the moment of transaction. Google's massive size, which still had revenue of US$36.3 billion in the first quarter, means that growth must slow as global digital ad budgets and international economies have also slowed, said Peart.Amazon's ad business, which is combined in an"advertising and other sales" segment, brought in US$2.7 billion in the first quarter, less than one-tenth of Google's ad sales.
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