NEW YORK : Alphabet Inc's Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans after Apple Inc frustrated the ad industry by restricting a similar tool.
Advertisers, app makers and hundreds of small ad tech companies had expected changes to AdId after Apple last April forced software makers to seek user permission to track behavior across multiple apps through its comparable tool, called IDFA. Google and Apple, which make the dueling operating systems used in most of the world's smartphones and tablets, have faced pressure over the past few years from regulators and new laws to give users greater control over the data apps collect.
Source: News Formal (newsformal.com)
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