Shoppers are snapping up Barbie hoop earrings, perfume, jumpsuits, and dresses as retailers seek to cash in on Friday's Barbie film release, reigniting the craze for the plastic doll and her hot pink, sequin-adorned universe.
Mattel, which owns the brand, aims for the film to renew the doll's nostalgic appeal, while also embedding Barbie into the psyche of a new generation. Men, too, can buy into the trend with a fuchsia suit, or cowboy boots and denim shirt to match the styles worn by Ryan Gosling in his role as Barbie's boyfriend, Ken.
Source: Entertainment Trends (entertainmenttrends.net)
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