The logo of internet technology company Netease is seen at the China Digital Entertainment Expo and Conference, also known as ChinaJoy, in Shanghai, China, July 30, 2021.Blizzard Entertainment and NetEase caused dismay among thousands of gamers on Thursday by saying hits such as World of Warcraft will not be available in China from next year as a 14-year partnership ended.
"My youth was heavily marked by playing Hearthstone," said one, while another lamented: "I'm so sad. I started playing Blizzard games from 2008... how do I say goodbye?" NetEase later issued a statement in Chinese saying it was sorry to see Blizzard's disclosure, while confirming that the two firms were unable to agree on key terms of cooperation.
NetEase said the recently published Diablo Immortal, co-developed by NetEase and Blizzard, is covered by a separate long-term agreement, allowing its service to continue in China.
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