Game-changing youth vote spurs new strategies for Malaysia election

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Young voter preferences are hard to read, with no brand loyalties formed yet. Read more at straitstimes.com.

KUALA LUMPUR - Six years ago, a bunch of students decided over Skype calls to campaign “for fun” to get the voting age in Malaysia lowered from 21 to 18.

The “Undi 18” campaign, which started with petitions, forums and lobbying on social media and with politicians, soon gained traction, especially after the change of government in 2018 as Pakatan Harapan had taken up the reform as part of its election manifesto.Get exclusive reports and insights with more than 500 subscriber-only articles every month

 

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