KUALA SELANGOR, Selangor: Drink sipped. Cigarette lit. Price list hurriedly displayed. And, action. The fishmonger turned to his customers and greeted them with a toothy grin.
The successful bidders typically make payment via bank transfer, and the produce will be delivered to their doorsteps via third-party transporters. Those who bid but do not pay will risk being blacklisted by the video host. “Since I started auctioning the catches through Facebook Live last July, I just start the bidding around 7pm and finish up around midnight, then I can sleep in the next day.”
Those who seek to stay afloat must be ready for change. More importantly, there is a need to thoroughly understand the industry, including its traditional practices. Mr Lim Yew Ping, co-owner of seafood e-retail platform Sea Fresh, pointed out that the most successful social media auctions are run by seasoned fishmongers, who know which seafood to combine together to make the lots most attractive to bidders.Growing up, Mr Lim, 27, had ever only known the freshest seafood at Sasaran, Selangor, the fishing village where he lived.
The idea to start Sea Fresh came to him when he was working as a venture analyst in a startup accelerator in Kuala Lumpur.His sister, who just completed law studies, got involved as well. Together, they prepared a proposal for their first investor – their father.Produce sold by Sea Fresh. “My dad said that we have to first learn and accept the traditional way before the industry can accept our new method and technology.
To maintain freshness, fisheries are in a race against time to move their stock – a potential complication for online businesses that often grapple with delivery efficiency. Next, these packages are sent out to customers via a delivery truck that was custom-designed by the team to double as a mobile fish shop.
Hence, she introduced the FreshBox – fishermen would handpick the combination of fishes and seafood that goes into it according to the price of the box, which range from RM100 to RM300.Ms Goo assumed that the fishermen can gut, clean and package the catch for her once they return from sea, so that they can be frozen right away to preserve the freshness. Some humoured her when they had the time, and others simply refused.Like Mr Lim, Ms Goo had to dive into handling the seafood on her own.
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