BERLIN/CHICAGO: Multicolored, sparkly ice cream is an unlikely battleground in U.S. grocery stores. But Kroger Co believes products like Kroger Best Unicorn Swirl ice cream will help it win market share from Walmart Inc, Aldi and Amazon.com Inc.
Kroger has been using data to spot trends and jump on them quickly, McMullen told Reuters, and unicorn ice cream is one example. “I have a lot of followers who also share my type of diet and I like sharing new finds/yummy products so they can try them out as well,” Schneider said in a Twitter direct message.
Kroger reports quarterly earnings on Thursday. It has been looking for ways to claw back market share from Walmart, the world's biggest retailer, and German discount chain Aldi. It also has to grapple with Amazon's fast-growing private-label sales, both online and in Whole Foods. At a Kroger-owned Mariano's in Chicago, 24 bottles of own-brand water cost US$2.50 versus US$4.99 for Pure Life.
That compares with an international average of 39.4per cent. The share is highest in Britain at 52.5per cent, in part due to discounters like Aldi.
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