I recently came across this incredibly fascinating story of how a furniture business does its promotions.He owns Gallery Furniture, one of the top furniture retailers in the US, with more than $200 million in annual sales revenue at its three Houston locations.
If Houston wins the series that he’s bet on, any Gallery Furniture customer who bought a new mattress for at least $3,000 before the beginning of the game will essentially get it free. Mathematically speaking, any number of mattresses sold with an overall value between $2 million and $46 million will be a positive outcome for Mattress Mack.The amount of press and awareness generated is essentially free PRCustomers are “in” on the bet with him, creating more excitement around their purchase
So it’s no surprise that giving away free cars would be an effective promotion for developers, both from an attractiveness and awareness standpoint. . So again, it’s no surprise that country club memberships were used as a promotional tool to sell condo units in Singapore.
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