Four ways Elon Musk might change Twitter

Twitter is usually awash with topics for discussion, but over the past couple of days one has stood out on the platform above others - what does the future hold for Twitter itself?

As his takeover was approved by Twitter's board, the billionaire said that free speech was the "bedrock" of a functioning democracy and hailed the platform as the "digital town square where matters vital to the future of humanity are debated".Mr Musk has previously described himself as a "free speech absolutist", but his exact view of the concept is unclear.

Peter Vidlicka, media expert and co-founder of the public relations website Newspage, said that while Mr Musk could help Twitter "get its mojo back", "in the current socio-cultural climate, we can expect fireworks in the months ahead".After becoming Twitter's largest shareholder earlier in April, Mr Musk posted in a series of now-deleted tweets suggesting he'd like to get rid of adverts on Twitter's premium subscription service Twitter Blue.

Mr Musk suggested improvements could be made to Twitter Blue, which could be relied on as an alternative source of income. He has also stated he wants to reduce its cost. "Musk will need to seriously revamp Twitter's subscription model, Twitter Blue, if he wants to pivot away from advertising," she adds.Mr Musk has spoken of "defeating the spam bots", one pledge that is likely to be extremely popular with Twitter users.

However, Robin Mansell, professor of new media and the internet at the London School of Economics, says there will "always be errors" in the authentication of users by humans or algorithms."When Musk gets immersed in the business he'll realise there are more constraints and governance arrangements to which these companies have to pay respect when they operate internationally.

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