Founder of Britain's Superdry becomes permanent CEO

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Superdry founder Dunkerton to be permanent CEO

LONDON: Julian Dunkerton, the founder of British fashion group Superdry , has become the firm's permanent chief executive after he won an acrimonious battle for control in April, it said on Monday.

Dunkerton's return followed a string of profit warnings as the retailer struggled to expand beyond its sweatshirts, hoodies and jackets with random Japanese text and as demand fell in its wholesale and ecommerce business.

 

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