LONDON : The electric Formula E series saw a 32per cent year-on-year rise in global television audiences last season with free-to-air deals in key markets driving the growth after a pandemic-hit 2020, it reported on Monday.
Formula E said its cumulative audience rose to 316 million, despite a shortened season and the lack of races in Asia due to COVID-19. The heavily-disrupted sixth season ran from November 2019 to August 2020 and had 11 races, six of them held in the space of nine days at Berlin's old Tempelhof airport to complete the calendar.Formula E said Germany saw the biggest audience growth, increasing 338per cent compared to season six, with races broadcast free to air on Sat.1. Brazil's audience grew 286per cent.
Source: Energy Industry News (energyindustrynews.net)
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