Football: Juventus look to expand in Asia with new Hong Kong branch

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MILAN: Italian champions Juventus announced on Wednesday (Aug 21) that they have opened a new branch in Hong Kong as the Serie A giants look to ...

MILAN: Italian champions Juventus announced on Wednesday that they have opened a new branch in Hong Kong as the Serie A giants look to expand into the Asia-Pacific region.

"By establishing its own base of operations in Hong Kong, the company is expressing its strong desire to move closer to 171 million potential fans, and to lay the fundamentals for long-term planning with structured foundations," Juventus said in a statement. Juventus also has 10 football academies in the region - six in China, one each in Japan, Vietnam, Australia and New Zealand."The Hong Kong branch becomes a point of reference to understand more clearly the needs, passions and aspirations of the Juventus fans in Asia-Pacific," the statement added.

"We have to find the right balance between domestic and global audiences," Juventus chief revenue officer Giorgio Ricci told BBC Sport.

 

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