MUMBAI - The owners of Premier League champions Manchester City have agreed to buy 65 per cent of Indian soccer team Mumbai City FC, expanding their global stable of clubs to eight in countries from China to Japan to the United States.
The strategy has helped boost the exposure and popularity of the Premier League champions, whose fortunes have been transformed after decades in the doldrums thanks to an infusion of cash from Abu Dhabi since 2008. Mumbai City FC's home ground is the Mumbai Football Arena, which has a capacity of just 8,000 while the team is sitting in seventh place in the 10-team ISL after five games.
Existing shareholders in the Mumbai club, including Bollywood actor Ranbir Kapoor and chartered accountant Bimal Parekh, will control the remaining 35 per cent stake. Spain's La Liga has invested in a network of training centres to keep an eye on emerging talent and to encourage sales of strips for teams such as Barcelona and Real Madrid.
English Premier League and European Champions League games now draw millions of viewers and are easily available on India's big streaming networks for subscriptions of US$7 to US$13 a year.
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