COPENHAGEN: Danish brewer Carlsberg said on Thursday it had agreed with Liverpool FC to extend its sponsorship deal with the soccer club until the 2023-24 season, marking the longest running partnership in England's Premier League.
Liverpool, which ended second behind Manchester City in the domestic English league this season and will play Tottenham Hotspur in Europe's Champions League final next week, has been sponsored by Carlsberg since 1992."The relationship between Carlsberg and Liverpool FC is iconic, and we're extremely proud to have been a part of the family for over a quarter of a century," said Jessica Spence, Carlsberg's Chief Commercial Officer.
Last month, Carlsberg released a limited-edition Liverpool FC beer with a red bottle and label to celebrate former manager Bill Shankly's decision to play in an all red kit. Liverpool FC, founded in 1892, has won 18 league titles, seven English FA Cups and five European Cups. Carlsberg, founded in 1847, is the world's third largest brewer behind Anheuser Busch Inbev and Heineken.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Football: Liverpool and Spurs fans call on sponsors to hand over Champions League ticketsLiverpool and Tottenham fans are calling on sponsors to return a portion of their Champions League ticket allocations so more supporters can ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
Football: 'Liverpool will be hungrier, stronger': Guardiola planning Man City's next campaignManchester City manager Pep Guardiola is already planning his assault on next season, claiming his collection of superstars will have to push the ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
Football: De Bruyne has no sympathy for Liverpool over narrow title missLONDON: Manchester City star Kevin De Bruyne understands Liverpool players being disappointed at falling just short of winning the Premier League ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
Football: Dortmund sign Gladbach's Hazard in five-year dealBundesliga runners-up Borussia Dortmund on Wednesday signed Belgium international Thorgan Hazard from Borussia Moenchengladbach on a five-year ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
British runner Pavey says Nike froze sponsorship when pregnantBritish distance runner Jo Pavey has become the latest female athlete to complain that Nike halted her sponsorship payments when she was pregnant, ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
Mexico pollution alert extended as smog stagnatesMexico City authorities have announced a second straight day of school closures for Friday and extended a pollution alert as a cloud of smog ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
Bitcoin extends losses, down more than 20per cent to below US$6,300The price of bitcoin sank almost 20per cent on Friday, an abrupt move after a strong recovery in the crypto-currency in recent weeks that took it ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
Singapore non-oil exports extend double-digit drop for 2nd straight month in April; confounding expectationsSINGAPORE’S exports extended its double-digit decline for the second straight month in April, surprising economists who had expected a milder drop. Read more at The Business Times.
Source: BusinessTimes - 🏆 15. / 51 Read more »
South Korean megachurch leader's rape term extendedA Seoul appeals court on Friday extended the jail term imposed on a South Korea cult leader for raping female followers, sentencing him to 16 ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »
South Korean megachurch leader's rape term extendedA Seoul appeals court on Friday extended the jail term imposed on a South Korea cult leader for raping female followers, sentencing him to 16 years behind bars. Pastor Lee Jaerock was convicted last year of raping eight women more than 40 times. The Seoul High Court upheld his original conviction and
Source: YahooSG - 🏆 3. / 71 Read more »
Pakistan airspace restrictions extended to May 30: Aviation officialPakistan has extended airspace restrictions until the end of May, a civil aviation official said on Thursday, forcing foreign carriers to take ... Pakistan go begging all over for loans but won't earn the legitimate revenue. This is what happens when mullahs in khaki run the country. They will spend the scarce resources in propping up terrorists and mint counterfeit foreign currencies
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »