Video games publisher Electronic Arts says it is going to stop making Fifa branded football titles.
Speaking to the BBC, David Jackson, vice president at EA Sports, explained that the studio thinks it's time to move in a different direction in order to build a "brand for the future". "Under the licensing conventions that we had agreed with Fifa 10 years ago, there were some restrictions that weren't going to allow us to be able to build those experiences for players."
No doubt some of the questions about their new franchise will surround the financial model and plans for monetisation, which are yet to be revealed.
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