SEOUL – Italian supercar maker Ferrari NV has opened its first public event in Asia in Seoul, joining a growing list of luxury brands flocking to South Korea.
South Korea has become a magnet for global luxury brands seeking to capitalise on the nation’s growing cultural cache. “Korea is a very important market for Ferrari, and holding this special exhibition in Seoul is our way of thanking all our owners and fans for their passion and support,” Mr Enrico Galliera, chief marketing and commercial officer at the automaker, said in a statement. Mr Galliera attended the event with chief executive Benedetto Vigna.
Source: Entertainment Trends (entertainmenttrends.net)
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