MILAN: Ferrari rolled out the Portofino M, a modified version of its top-selling gran tourer, on Wednesday as the Italian sportscar maker pursues a rapid turn over of new models despite the coronavirus crisis.
Ferrari, best known for its high performance sportscars, is now aiming to increase sales of GTs, which are designed to be comfortable on longer road trips. Enrico Galliera, Ferrari's chief marketing and commercial officer, told a virtual news conference that deliveries of the Portofino M would start in Europe from the second quarter of next year, with a starting price in Italy of around 206,000 euros - just above the standard Portofino.
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