Most people expect their hair to turn grey, but hair actually goes through myriad changes as we age, becoming less dense and more unruly, brittle and harder to grow long.
Still, for almost everyone, the growth cycle slows, resulting in a longer resting, or “telogen,” phase of hair growth. KeepItAnchored, a line of hair-care products, including a “leave-on scalp essence” shampoo and conditioner, introduced by Procter & Gamble in 2020, is aimed specifically at helping the scalp “hold on” to hair longer by combating the effects of oxidative stress with antioxidants and zinc.
Argan Oil Taming Serum from Hair Biology, a Procter & Gamble line that targets women over 50, uses argan oil and silicones to improve manageability of haywire strands, another complaint of many in the 50-plus set.
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