NEW YORK: U.S. bookmaker FanDuel has signed a deal with Switzerland's Sportradar AG to allow sports fans to place wagers on a game while they are watching it on a mobile app, company executives said on Monday, a first for the nascent U.S. sports betting market.
So far, major U.S. media companies have trod cautiously, creating programming that includes sports betting content such as displaying odds - but without offering features to let viewers make bets while watching. Being able to watch a match and bet on it from within a mobile betting app has been around in Europe for some time.
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