Businesses across the Asia-Pacific region recognise the pivotal role of artificial intelligence in their strategies.
While nearly half of the surveyed APAC teams believe social media will be more important for their company this year, many find it hard to make the most of their social plans because they don’t have enough resources. Social listening is also crucial for planning, with 64% of respondents seeing its value for understanding the audience and managing brand reputation.
Mr Mimrah Mahmood, Vice President—Enterprise and Partner at Meltwater Asia-Pacific emphasised the need for prioritised channel strategies despite resource limitations. With bandwidth being a major concern, it is crucial that teams identify which are priority channels and customise content accordingly.”
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