PARIS: US social media giant Facebook has offered to commit to providing its partners with clear and objective conditions of access to advertising inventories and ad campaign data, France's antitrust authority said on Thursday following an investigation.
To obtain FMP status, companies undergo a selection process and are compelled to abide by certain rules. In return, Facebook allows them to use some of its services. It also underlined a lack of transparency and objectivity in the way applications to become an FMP are treated.In response to this early probe, Facebook offered to maintain objectivity, clarity and non-discrimination around the performance criteria required of FMPs, and offer regular compliance training to sales teams, the watchdog said.
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