Facebook launches tool to let users control data flow

PARIS - Facebook, under pressure to ramp up privacy rules across its platform, said on Tuesday it was rolling out a tool allowing users to control data that it receives from other apps and websites about their online activity.

"Off-Facebook Activity lets you see a summary of the apps and websites that send us information about your activity, and clear this information from your account if you want to," it said in a statement.Currently, commercial websites visited by a customer who also has a Facebook account may send Facebook details of that visit, prompting the social network to show that person ads related to any product they may have searched for.

They then have the option of disconnecting this information, or all future off-Facebook activity, from their account. "We expect this could have some impact on our business, but we believe giving people control over their data is more important," it said.

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