SINGAPORE: Digital red packets and QR gift cards have risen in popularity this Chinese New Year, with some local banks seeing a surge of up to 30 per cent more e-hongbao given out compared to last year.
Customers choosing to give digital red packets do not need to queue for new notes or stress over which red packets to use for Chinese New Year, said observers.Hongbao, or red packets, are traditionally handed out by married couples to children or young relatives during Chinese New Year as a token of blessing.UOB said digital red packets have helped some customers to “save a lot of time”.
The bank said the use of e-hongbao has increased by a third, compared to last year. But for customers who still prefer to hand out physical red packets, QR gift cards can be used.“So we recognise that consumers are getting more environmentally conscious. The feedback from our customers is that they still prefer the act of giving red packets, thereby preserving the Chinese cultural gift-giving,” Ms Diane Chang, executive director of DBS’ consumer banking group.
People now use to new norms, digital order/payment, work from home, etc. Offices rental should be lesser...
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