SYDNEY : England and Spain go head-to-head in the final of the Women's World Cup on Sunday, capping off a tournament that has broken attendance and TV records and raised hopes of a surge in interest for the women's game.
Australia's semi-final loss to England on Wednesday drew an average of 7.13 million viewers on the channels of local broadcaster Seven Network, the highest viewership ever recorded by research firm OzTAM, which launched in 2001. Demand was weaker in New Zealand, whose team went out in the group stages. FIFA gave away thousands of tickets and some games attracted as few as 7,000 fans, although White Ferns matches broke records for a soccer crowd in the country.Australia's players, who lost 2-0 in a third-place playoff match to Sweden on Saturday, will earn $165,000 each in prize money for this tournament, more than 300 times the A$750 they received for a quarter-final appearance in 2015.
Australian Prime Minister Anthony Albanese responded on Saturday by promising A$200 million for women's sport in the wake of the Matildas' run to the semi-finals.
Source: Loan Digest (loandigest.net)
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