Electric Hummer could be part of GM's move into EV trucks, SUV: Sources

WASHINGTON/DETROIT: General Motors Co plans to build a new family of premium electric pickup trucks and sport-utility vehicles at its Detroit-Hamtramck plant beginning in late 2021, possibly reviving the imposing Hummer brand on some of them, several people familiar with the plans said.

GM is mirroring the approach electric carmaker Tesla Inc took by starting in the high end and then moving down the price ladder, he said.That is important for a company who previously tried to sell the plug-in electric hybrid Chevrolet Volt and all-electric Bolt cars at lower prices and higher volumes, but failed to sell enough to make those efforts profitable, Fiorani said.

Bringing back the Hummer name would take advantage of a still strongly recognized brand name, Fiorani said. Hummers were rugged civilian utility vehicles with low gas mileage that were inspired by military vehicles and were popular with such celebrities as actor Arnold Schwarzenegger and former basketball star Dennis Rodman.

When the plant reaches full production in 2024, it is expected to build about 80,000 electric vehicles a year, the sources said. Fiorani called that figure realistic. "GM believes in an all-electric future and we are making great progress in that area," she said. "We have announced that a pickup truck will be part of our future portfolio, but have no additional information to provide."

.....compared with a Land Rover Defender, the Hummer is a useless piece of American Sheit....

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