Malaysian-made edamame milk by 白白 PutihPutih. – Pictures courtesy of 白白 PutihPutih
Enter 白白 PutihPutih, a homegrown purveyor of edamame products. Founded by Estica Teh, the brand currently has two main product offerings: edamame milk and roasted edamame. With a major in Graphic Design & Multimedia, Teh has always been into art-related and creative endeavours. She adds, “On the side, I’m a big fan of snacks, all kinds of snacks just so you know. As of now, I’m managing 34 clients’ Facebook pages as a social media admin as well as the co-founder of Pingmin Market and Pingmin Grocer.”Due to the movement control order , some of Teh’s work and projects had either been disrupted or delayed.
The opportunity with edamame might be perception: Some of us are familiar with it as a beer snack at a Japanesebut not many of us would associate it with roasted nuts and seeds that have a wider application.
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