Disney's weapon against Netflix and Amazon in India: Hotstar

Disney's control of Hotstar, which it acquired through the US$71 billion purchase of Twenty-First Century Fox in 2019, gives Disney+'s entrance into the Indian market in partnership with Hotstar hundreds of millions of potential subscribers it can attract.Hotstar reported 300 million monthly active users last year. Most of these are users of the free, advertising-supported service and Disney has said it is aiming to convert many of these users into paying subscribers.

Hotstar's paid service includes shows from a spectrum of international programmers including AT&T Inc's HBO, whose offerings include"Game of Thrones" and"Chernobyl" as well as popular live sports content like Premier League soccer. India's nearly half a billion internet users, according to research firm Nielsen, have attracted the interest of big American streaming video companies Netflix and Amazon Prime. Both have invested in creating local programming to lure subscribers.

"India is a key market for Disney & Iger internationally given the hunger for streaming content and the demand potential. That said, Netflix and Amazon have built strong local content. ... We believe 10 million to 15 million subs in 2 years would be an initial success story," said Wedbush Securities analyst Dan Ives.

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