Digital doggies: Pet influencers are on the rise in Singapore

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White terriers Sasha and Piper have earned thousands of dollars endorsing products such as vacuum cleaners and shoes – and are represented by The Woof Agency.

Two fluffy white terriers wearing neckerchiefs pant quietly as their owner waves a treat and snaps a photo for the dogs' tens of thousands of Instagram followers.

Sasha and Piper make regular appearances on their"Lomodoggies" Instagram account, often wearing matching accessories and posing for the camera with their tongues hanging out. Sasha and Piper's owner, Carrie Er, stumbled into the business several years ago when she started posting photos of Sasha in various costumes, playing with toys and on outings.

But the photos proved popular online, and companies started asking if Sasha would endorse their products."It's fun – fun for the dogs, fun for me," said Er, as she shoots pictures with her phone of the dog celebrities.

 

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