NEW DELHI : Indian grocery startups are luring tech-savvy customers with the promise of deliveries within 10 minutes, sparking a boom in"quick commerce", but heating up concerns about road safety as bike riders scramble to meet tight deadlines.
"It's a threat to the larger players," Ashwin Mehta, a lead IT sector analyst at India's Ambit Capital, told Reuters."If people get used to 10 minutes, those companies offering 24-hour deliveries will be forced to reduce their timelines." The 75-year-old, who lives in the city of Gurugram near the capital, New Delhi, was a keen user of Amazon and Indian conglomerate Tata's online grocer BigBasket, but prizes Blinkit's rapid response in such situations.
All the 13 drivers for Blinkit and Zepto whom Reuters interviewed in the key cities of Mumbai, New Delhi and Gurugram said they faced pressure to meet delivery deadlines, which often led to speeding, for fear of being rebuked by store managers. And if a customer complained about the practice, they faced a penalty of 300 Indian rupees . A Blinkit app screenshot provided by one driver showed the term, MDND, or"Marked Delivered, Not Delivered" used to designate such items.
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