Deliveroo partners Gojek to gain edge in food delivery and ride-hailing businesses

SINGAPORE – Food-delivery company Deliveroo tied up with ride-hailing firm Gojek on Tuesday to offer savings and rewards to customers on both platforms.

Some transport analysts and economists The Straits Times spoke to said that the Deliveroo-Gojek deal was aimed strategically at strengthening these companies’ foothold in the food-delivery and ride-hailing markets, which are dominated by Grab. , as Gojek and Deliveroo’s combination of resources allows them to gain cost savings, leverage profit-making opportunities and attract multi-sector customers, all of which can undermine Grab’s dominance.

The spokesmen for both companies said in a joint statement: “Creating the best experience for users is key to driving choice and preference within the platform industry. Our aim is to bring greater value to users of both platforms through extensive new benefits and cross-platform savings.” However, he questioned the impact of the expansion of customer base on Gojek’s and Deliveroo’s businesses, since the tie-up does not involve the full integration of operational services.

Source: News Formal (newsformal.com)

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