Deliveroo IPO debacle leaves small investors with bad taste

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LONDON: London-based amateur trader Amy Lee wasn't sure whether to buy shares in Deliveroo's stock market debut but decided eventually to take the leap, swayed by ad campaigns on the food delivery company's app.

Many amateurs discussing the matter on online Reddit forums cited similar reasons for steering clear.Since buying 250 pounds worth of stock, Lee has done more research and now says she is"gutted" to have given her money to"what seems to be another greedy tech company lacking social value or drive to do things differently".

"Every time you placed a Deliveroo order they flashed a sign. They let me invest even without a brokerage account. They said we will open up a Lloyds account for you and do it for you, a one-off fee of 5 pounds. They made it super helpful," he said, requesting anonymity. PrimaryBid is in talks with other listings candidates, a source familiar with those discussions has told Reuters.

 

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